Prolog
slide 1
Ragam Media Komunikasi
- Suara
- Pidato, Siaran radio, Musik, aksen daerah lokal
- Visual
- Teks : angka, huruf
- Gambar : Kartun, Film, Fotografi
- Warna : merah, putih
- Artefak : baju, cincin, jam tangan, komputer
- Penampilan fisik: rapi, acak-acakan, modis
- Rasa
- Asin, manis, pahit, sentuhan
- Bau
- wangi, bau
slide 2
MEDIA DALAM KOMUNIKASI
- Media sebagai teknologi (alat) untuk membantu proses penyampaian pesan dari komunikator kepada komunikan.
- Digunakan untuk memproduksi, mereproduksi, mendistribusikan atau menyampaikan dan menyebarkan informasi.
slide 3
MANFAAT MEDIA DALAM KOMUNIKASI
Efektivitas, Kreativitas dan Efisiensi
- Mempermudah komunikasi
- Mempercepat waktu komunikasi
- Menurunkan biaya komunikasi
- Mengembangkan struktur komunikasi (tatap muka menjadi bermedia)
slide 4
MENGEMBANGKAN STRUKTUR KOMUNIKASI
- Di dunia pendidikan, penyampaian materi kuliah dilakukan lebih interaktif dengan dukungan multimedia seperti suara, video, animasi, teks, dan grafik.
- Di dunia bisnis, media komunikasi secara multimedia digunakan untuk kepentingan berbisnis, seperti profil perusahaan, katalog produk dan lain-lain.
slide 5
FAKTOR PENDORONG PERKEMBANGAN MEDIA
- Memenuhi kebutuhan manusia
- Praktis
- Kecepatan
- Mudah
- Dapat diakses di mana saja dan kapan saja
- Lengkap
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